Ah...what an adventure that was! Finding a title had become a fun Sunday morning adventure. My wife and I would sit with our morning drinks and come up with so many ideas....then we would pass them through the boss: our daughter! She is an avid reader and she was the one that kept telling us if it was a good title or not. Mainly NOT! Oh, it was quite the stimulating adventure...and fun and hard. It is so difficult finding that title because once you have a title, it really represents the book like nothing else will.

But the day we came up with 'because', we knew it was perfect! Because my company is called QUEST-I'm-ON and, think about it, anytime you ask a question—usually a person-based question—well, we often answer it with a 'because'. And mainly I love it because (see here it is again)...because if you split the word 'because' in two, it becomes 'be' and 'cause'... and I love the idea that we answer our questions with our 'CAUSE' to 'BE'!!! What is your cause to be?

Have a wonderful weekend, everyone!

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Comment by Brian Ritchie on February 8, 2015 at 10:51am

Interesting Jack.  I've had the same challenge in a long past life now trying to name our company "Palos Bay Technologies" and our product "LeaderShip" which was a business management tool. That name was easy enough but people always asked us where Palos Bay was. Palos was where Columbus set sail from on his search for the western sea route to China. It was the beginning of an interesting voyage and adventure for him and his crews as it was for us launching a new company and product. Interesting enough, neither Christopher Columbus nor I got to where we had intended but we were both successful in other ways.

Have a great day! 

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